Gina Kuschke is the Sales and Marketing Manager at Provar, where she leads the commercial growth and strategic marketing of Culteva, Provar’s digital cultivar evaluation data management platform. Her work focuses on communicating complex scientific and technical concepts in a practical, accessible way while helping organisations modernise the collection, management and reporting of evaluation data. Gina is passionate about building stronger connections between science, technology and industry to improve decision-making throughout horticulture.