Miaan Kramer is the Product Manager for Culteva at Provar, where he leads the development of software that supports cultivar evaluation and horticultural research. Working closely with researchers, evaluators and software developers, he translates complex scientific workflows into practical digital tools that improve the consistency, efficiency and quality of evaluation data. His work focuses on product strategy, user experience and ensuring that Culteva continues to meet the evolving needs of breeders, nurseries, researchers and commercial fruit producers. Miaan is passionate about using technology to strengthen scientific decision-making and modernise horticultural evaluation.